Rates vary according to the type of work, market, city, experience, skill and demand for the model/actor. A model or actor’s income can range from a zero dollar income to a seven-digit salary. For children in Canada, catalogue work pays approx. $50/hr and advertising work closer to $100/hr with the possibility of additional money being earned for usage that can run into the thousands! For teens/adults, a model in Canada can earn as much as $200-$300/hr. If a client wishes to use the photo for advertising purposes there will be additional charges to the client that can easily be in the thousands of dollars. Internationally, a model can earn anywhere from $2,500USD/day to $25,000USD/day. Campaigns can be very lucrative and can have potentially large buy out fees.
There is no one formula for rates as many terms come into play. Your agent will negotiate on your behalf to ensure that you are being compensated according to industry standards for the use of your image. For example, you do a print booking or a television commercial and your day rate in Canada may be anywhere from $700 to $2000. Once “usage”, “buyouts” &/or “residuals” come into play, you could make thousands more from that day’s work (“usage”) and for your image being further used on a billboard, posters, nationally, in the US, internationally, etc… Remember, when you make money, your agent makes money (commission) therefore it is in your agent’s best interest to negotiate the best rates they can and get the most out of the client!